Dumping a bucket of ice-cold water over your head might seem like an idiotic use of one’s time, but the thousands of celebrities, politicians, athletes, and everyday folks like you and I who’ve done exactly that in the name of raising awareness of Amyotrophic Lateral Sclerosis (ALS; aka ‘Lou Gehrig’s Disease’), a progressive neurodegenerative disease affecting the brain’s nerve cells and the spinal cord. Hey, raising awareness of an often fatal disease and promoting donations to ALS Association, a charity focused on ALS care, can only be a good thing, right? Not exactly, some critics say, citing severe global water shortages and the hazy instructions for the challenge – so, if I dump the bucket I don’t have to pay but if I don’t dump the bucket, I do? – though naysayers didn’t stop Naughty America jumping on the bandwagon.
“Social media is stressing me out!” complains Naughty Rich Girl Jillian Janson to her butler, Johnny Sins, before asking him to explain to her the whole Ice Bucket Challenge brouhaha. “There’s something about freezing to death that just doesn’t rub me the right way,” she says, “Can’t you just make this all go away?” Sins offers his services, to which Ms. Janson curiously responds in a most forward manner. “What, do I need to have sex with you to make you do something for me? Ok, well, whip it out!”
Clearly abusing her professional hold on him, Janson does indeed take Sins’s growing dick out his neatly pressed trousers, leading him into a couch-based coupling that ends with Sins depositing a little something inside Ms. Janson, soiling her body and dress in the process. Afterwards, she heads outside for some sun, only to be met by a bucket-wielding Sins who now says he, having just won the lottery, is quitting. He raises the jumbo red bucket high above the suntanning Ms. Janson before overturning it and drenching her (appropriately white-shirted) body with the icy water.
Sure, it doesn’t make a whole lot of sense and the dialog is particularly stilted and unrealistic, but at least Naughty America’s contribution to the #1 viral marketing hit of 2014, the ALS Ice Bucket Challenge is for a good cause. Isn’t it? Someone donated something, didn’t they?