Last night, Thursday September 6th, saw the staging of the first ever PornHub Awards. Rumors of Kanye West’s creative involvement started bubbling a few weeks ago and were confirmed just last night as the inaugural event kicked off with an online audience of 2D and VR viewers taking in Yeezy’s curated, custom designed spectacular. Along with the obvious pop-culture coup of snagging Mr. West – arguably the biggest rapper alive and husband of the most successful unintentional pornstar of all time – the PornHub Awards also presented an intriguing mix of nominees both semi-pro and devoted careerists, those shooting their own smut for self-distribution through the tube giant and those stepping foot onto Brazzers and Bang Bros sets.
Kanye’s contributions weren’t limited to a performance – though he did join Lil Pump on stage to perform ‘I Love It’, a track now revealed to be getting a video from Spike Jonze. West also designed the phallic statuettes that constituted the physical PornHub Award trophy for this year, outfitted all presenters with his own YEEZY clothing line, and had Richard Kern, trailblazing photographer of naked chicks, produce interstitial images for the program.
Fans of winning performers Abella Danger, Mia Malkova, Lena Paul, and Kendra Sunderland willing to drop a cool $75 on a YEEZY shirt sporting the artist’s rendition of porn’s “Nicest Tits” or “Hottest Female Ass” – items that will no doubt become instant must-haves for the hippest porno fans around. Award categories not given their own Ye-designed shirt included Top VR, Cosplay, POV, and Verified Amateur Performers, Instagrammer of the Year, Most Popular Parody Channel, and a wealth of prizes to be earned by LGBTQ performers finally getting their just deserts.
With Vanity Fair gaining an exclusive look inside the slick inaugural affair and media outlets worldwide going nuts over Ye’s involvement, fans, who anxiously await the full list of PornHub Award winners, can only wonder who and what will be making next year’s event an equally amazing affair.