Friend, do you find yourself run down at the end of a day, heavy with weariness when you should be sliding into bed next to your dearest for a round of “rumpy pumpy”? Is vitality absent from your day long before the arrival of middle-age or late-life? Is your partner as seemingly disinterested in sexual activity as you or are you both content to let the less pressing issues slide so you can meet that work deadline, maintain that respectable bank balance, or finish planning that deck/kitchen/basement renovations that’s been on your minds of late. Perhaps it’s your addiction to digital devices that has you feeling sluggish when bedtime rolls around. Or, as posited by K-Y, makers of personal lubricants galore, perhaps you haven’t been getting enough sexercise.
As the above television and online commercial for K-Y Gel’s Argentinian market tells it, a gym in Buenos Aires collaborated with a K-Y-approved team of leading sexologists, porn performers, and personal trainers, developing an exercise program focused on developing sexual energy, stamina, prowess, and, most importantly, interest. Allegedly running for two months and guiding some 5,000 participants, the gym’s K-Y Sexercise program has an air of inauthenticity about it – this is advertising, after all – add to which my first-hand witnessing of the heightened displays of physio-sexual hyper-confidence and the generally casual attitude with which Portenos (inhabitants of Buenos Aires) approach all things except football, fashion and coffee, makes this whole to-do hard to believe.
Whatever the reality of the situation, encouraging the sexually frustrated or disinterested to use exercise to build both their libidos and their sexual skills can only be a good thing. Now, if only K-Y would co-produce an “instructional” video release that goes through all the ins-and-outs, ups-and-downs of such a workout (and the resulting super-sex) would be just grand.