When you make a living thrashing around on a mattress or sofa until you’re nothing but a spent, sweating heap on the floor, it makes sense that you’d be constantly finding yourself famished at strange times of day. Pornstars are no exception to this rule and actually seem to be embracing their reputation as insatiably hungry women as they embrace a fairly new food delivery service called Eat24.
— Andy San Dimas! (@andysandimas) August 17, 2013
For its part, Eat24 has done what neither Foodler nor GrubHub managed to: use pornography and pornographers as a notable customer base and part of its marketing campaign. After all, when non-performers are browsing the ‘net in the wee hours of the morning and become inundated with pop-up and banner ads, it’s only the nudie ones that catch their attention. After Eat24 found pornstars tweeting compliments “@Eat24”, spreading the word to their fans, the company’s marketing gurus decided advertising on adult websites would be the most obvious way to spread their new brand far and wide to those who’d likely embrace it: porn fans!
Published on Eat24’s blog, How to Advertise on a Porn Website broke down the company’s reasons for heading into NSFW territory. Infographics abound in the post, giving us laypeople a clear idea of why putting burgers, sushi, and subs on sites like PornHub is a stellar marketing strategy. (And why bananas didn’t make the cut.) The data amassed by Eat24’s researchers brought some curious factoids to light, too. Check out the regional results of polls attempting to discern our nation’s “Horngriest” Cities and Most Sensual Foods, as well as more boring subjects only of interest to designers and marketers, subjects like which banner ads solicited the most click-throughs. (Hint: it was this one.)