The original master Hustler himself, Mr. Larry Flynt, has sold the legendary Wilshire Blvd. tower that has served as Larry Flynt Publications’ headquarters since its purchase in 1984 for $18.8 million. The new owner, Santa Monica-based Douglas Emmett Inc. paid $82 million, which Flynt says he’ll be putting towards “buying another casino”. The stately building, designed in 1972 by William Pereira, also currently houses the Brazilian consulate and numerous law offices and even features a sculpture of John Wayne on the grounds. So why would Flynt want to sell? Expansion, of course.
Built in 1972 to house Great Western Savings, for whom John Wayne was spokesman, the LFP building (as it has long been known) became Hustler’s headquarters and Flynt’s office, creative counsel, living space, hospice, and war room during his infamous battles with the Jerry Falwell in the United States Supreme Court, an assassination attempt, the death of his wife Althea, recovery from drug addiction, and resurgence in the adult entertainment world. So this can’t have been a decision made lightly. Although the new owner will take possession of the property by the end of summer, Larry Flynt Publications will be staying put as a leasing tenant, at least for the time being.